When entertainment and lifestyle brand Rum Bum decided to go professional sports car racing, they needed a visual identity. In an arena known for the amplitude of its visual noise, Rum Bum sought to push the boundaries even further. The result is unquestionably loud, over-the-top, a bit eccentric, and fun – a true reflection of what Rum Bum is all about. Their presence at the track is unmistakable (and unmissable). The team backed up their audacious look with an equally audacious debut victory and have since become series champions. // PROJECT ROLE : Account Management, Project Management, Procurement / Vendor Management, Digital Post Production

All design by ESBG Design LLC
Photographs 1/2/4 © Richard Dole Photography. All rights reserved.
Photographs 3/5 © Wes Duenkel Motorsport Photography. All rights reserved.