F1 Boston is a premier karting, entertainment, and corporate hospitality destination just south of Boston. At launch, F1’s retail store carried only a few, simple, logo’d apparel items. As the business took off, so did demand for more variety in the store – a little less corporate, a little more fun, with a little more attitude. We worked with F1 to design and produce a starter set of t-shirts and caps which quickly became best sellers. // PROJECT ROLE : Account Management, Project Management, Creative Strategy / Concept Development, Procurement / Vendor Management
All design by ESBG Design LLC
F1 Boston
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AIM FXDD Ferrari
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Daily Workout
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Patron Highcroft 2008
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