Cyberspeed Racing’s debut Grand-Am Daytona Prototype campaign needed a visual identity, full complement of program assets, and fast. After failing to strike the desired balance of “loud” “hot rod” and “flames” with another service provider, Cyberspeed had all but a face two short months before their scheduled unveiling at the most important race of the season, the Rolex 24 Hours of Daytona. The branding project included design, implementation, and production of team logo, car, transporter, driver firesuits, crew uniforms, and promotional apparel. // PROJECT ROLE : Account Management, Project Management, Procurement / Vendor Management

All design by ESBG Design LLC
All photography © Richard Prince Photography. All rights reserved.