Stevenson Automotive Group is the 105th largest dealership group in the US and has long leveraged motorsports as a promotional platform. Headquartered in Jacksonville, NC, just outside Marine Corps Base Camp Lejeune, Stevenson is an ardent supporter of US military service men and women. And their race team has always campaigned a patriotic livery to show support for the troops. However, the livery developed in-house was dated. In conjunction with debut of the new Pontiac GXP.R and subsequently the Camaro, we worked with Stevenson to overhaul their race team identity, cars, and transporters. // PROJECT ROLE : Account Management, Project Management, Copywriting, Procurement / Vendor Management, Digital Post Production

All design by ESBG Design LLC
All Photography © Juha Lievonen. All rights reserved.