WaterBank of America, a startup specializing in water-related products, acquired rights to ICEROCKS, a French invention that hermetically seals spring water into ready-to-freeze ice cube trays. The ICEROCKS brand acquired, however, was dated and clinical in appearance. We worked with WaterBank to develop a fashion forward visual identity which complemented ICEROCKS’ innovation. The branding project included logo design, package design, corporate collateral design and production, ad design, tradeshow display design, and 3D / CGI product visualization. // PROJECT ROLE : Account Management, Project Management, Naming, Copywriting, Photography, Procurement / Vendor Management

All design by ESBG Design LLC