Smarthockey is a world leader in off-season skills development products for both ice and roller hockey players.  Over 10+ years, we have worked with Smarthockey on a variety of projects including development of their core brand identity, corporate collateral, training guides, and packaging design. Special projects included packaging and point-of-purchase display designs for their patented training ball and DVD instructional materials developed in partnership with NHL superstar Vincent Lecavalier. // PROJECT ROLE : Project Management, Information Architecture, User-Interface Design, Procurement / Vendor Management

All design by ESBG Design LLC