With continued factory support from Acura / HPD and new backing from Patron Spirits, Highcroft Racing was primed to continue their winning ways heading into the 2008 American Le Mans Series Championship. We worked with Highcroft and all campaign backers to brand the effort – from car to driver firesuits, crew uniforms, transporters, pit equipment, environment graphics, print collateral, advertising, and promotional merchandise. The spin on Patron Spirits’ visual identity, tailored specifically for the arena of motorsports, has become a signature for all Patron motorsports initiatives. The program succeeded both on and off the race track, paving the way for continued growth in 2009 and beyond. // PROJECT ROLE : Account Management, Project Management, Procurement / Vendor Management, Digital Post Production